our values


Create & shine


Free to act



Be accountable



Enjoy & share

CERAH Associates

Incorporated in June 2020, by founders who come with over 50+ years of combined experience from Global Corporate firms, Consulting Houses and O&G. Specific areas of expertise are in fields like Financial Services, Healthcare, Education, Technology, HR and Change / Transformation.

About Us

Reinier Starink


Reinier has over 30 years of experience working with private companies (Shell, ABB) and the public sector

Reinier believes that people learn best once they are involved in day-to-day practice; he is passionate in making people to think and reflect on what can be improved. He has vast experience especially in sectors like education, energy and the hospitality industry. His core skills are in project development, leadership and designing consultancy / learning interventions

Dhanendra Sivarajah


Dhanen has over 20 years of experience in serving private organisations and the public sector

Dhanen believes that an organization success is best demonstrated through doing. He is passionate in exploring and discovering new ideas and practices. He has vast experience especially in translating strategy into doing, planning on the how and developing initiatives that shows tangible results. His core skills are in strategy articulation, planning and driving implementation